NH7 Weekender

Scaled its digital presence during the NH7 Weekender by executing a comprehensive social media strategy that combined pre-festival buzz, live event storytelling and post-event engagement. Content calendars showcased artist line-ups, behind-the-scenes moments and on-ground highlights, while real-time storytelling through interactive posts amplified the festival experience online.

 

Paid social campaigns further expanded reach, targeting music and lifestyle audiences with optimized creatives to strengthen brand recall. Performance analytics were tracked throughout the campaign, with insights shaping future festival activations and establishing Bacardi as a cultural leader in music-driven experiences.