Allbirds
Implemented A/B testing, refined ad creatives and optimized product page layouts to improve engagement and sales. Focused on balancing paid ads, retargeting and organic traffic flows to lower acquisition costs while boosting conversion rates, resulting in a stronger ROAS and customer lifetime value for the brand.
Allbirds - Ads, Social Media & Analytics
As a freelancer, I partnered with Allbirds to manage ads, social media and analytics, focusing on scalable growth and brand consistency. My role blended performance marketing with storytelling, ensuring campaigns delivered strong ROAS while reinforcing Allbirds’ sustainable brand identity.
Paid Ads Management
Designed and executed performance-driven ad campaigns across Meta, Google, and retargeting platforms. By refining creatives, ad copy, and audience segmentation.
Social Media Marketing
managed Allbirds’ social presence by creating tailored content calendars and executing campaigns that aligned with the brand’s eco-conscious tone of voice.
Analytics & Insights
All campaign and website data were consolidated into unified performance dashboards, allowing us to track and interpret results in real time.
Conversion Optimization
Through A/B testing of landing pages, ad creatives and funnel structures, worked towards removing consistent barriers in the conversion process.