Projects

Managed advertising campaigns for Instacart’s in-house brands and external advertisers, focusing on ads strategy, product segmentation and analytics-driven optimization.

Worked with Allbirds to enhance their conversion funnel and customer journey across digital platforms. Analyzed on-site user behavior, ad performance and landing page interactions to identify drop-off points.

Managed digital advertising and lead generation campaigns for ITC across multiple verticals, focusing on driving visibility

Led digital advertising and performance analytics for Rare Rabbit, a premium fashion and lifestyle brand.

Scaled its social media presence during the NH7 Weekender, India’s most iconic music festival, by combining brand storytelling with real-time engagement and building a vibrant online community.

Managed end-to-end advertising and analytics for a leading clothing brand, with a focus on driving sales, optimizing performance, and strengthening digital visibility.