D2C Brand

Designed and executed campaigns across paid channels, segmenting products by performance to optimize budget allocation. Collated campaign data into unified reports, identified high-performing categories and excluded low-ROI products.

Other Projects

Managed digital marketing as a freelancer for Rare Rabbit, combining social media ads, paid performance campaigns and organic growth strategies. Ran targeted paid ads across Meta, Google and programmatic platforms to drive sales, while optimizing social campaigns to boost engagement and conversion. Simultaneously worked on improving organic traffic through SEO, content strategy and audience targeting. By integrating paid and organic efforts, I improved overall ROAS, reduced acquisition costs and strengthened Rare Rabbit’s premium brand visibility online.